What if the paper landed on your doorstep with topics that were months or even years out of date, would you continue read it? I doubt it. In fact you would probably never buy another copy of the paper if they were always out of date.

Is your blog on remodeling really any different than a newspaper? If someone lands on your website, and the last time you wrote a blog was the summer of 2010, then they might not find you to be all that insightful regarding the industry. In fact, they might assume that you lack regular follow through and decide not to call you.

Blogging is marketing, so do it regularly. If you’re stuck, then check out the ideas here. The only way to deal with a more competitive market is to increase your odds to succeed by increasing your number of phone calls. Content marketing ALWAYS trumps social media banter for SEO results.

Is your marketing strategy behind the times?

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