There are A LOT of sites offering to host blogs for free. Blogger by Google and WordPress are two of the biggest providers of free blogs. It’s a great place to start if you need to write and have a utility to do so. In the longterm, it is a bad strategy because you are not raising the page rank of your main company website, which ultimately is the reason many people blog.

It is ultra simple to install wordpress into your existing site and if you feel intimidated, then you can have it done for a minimal cost. Once you install wordpress into your existing website, then you can actually pull in your old posts from blogger so that the content originates from your IP address.

Aesthetically speaking your web presence looks a lot more professional if your blog originates from your company website. Most free blogging platforms are a little difficult to customize to match your existing business website. That leaves a final and very common approach, build a website from wordpress. This website runs on a wordpress platform that was customized by 5Twenty Studios.

Whether you embed wordpress into your existing HTML or PHP site or build a site using wordpress I HIGHLY encourage that the blog and your company presence have one single point of origin.

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