Let’s face it, the internet is loaded with garbage content and tons of automated websites that generate content just for the purpose of ranking highly within Google.

How does that work?

There are a ton of websites that simply scavenge from RSS feeds of websites that originate the content and dump the article content into their “content farm” website. These sites can greatly jump through the ranks in Google. What does this mean for you?

Basically marketing people from these websites call you up, and say something like…    “We have a remodeling specific website that gets 12,000 hits per month and we would love to have you advertise”

That’s all good, but the question that would reveal more is: what is the bounce rate for the website? If there are 12,000 people landing at the site and only 200 click through, then the traffic number is useless.

People who research the internet are not dumb so if they start reading a website in which the content doesn’t make sense, then why would they ever stay around long enough to click on your advertising banner?

Google just got even smarter. Look at this article a friend just sent me.

Google has tweaked the formulas steering its Internet search engine to take the rubbish out of its results. The overhaul is designed to lower the rankings of what Google deems “low-quality” sites.

That could be a veiled reference to such sites as Demand Media’s eHow.com, which critics call online “content farms” – that is, sites producing cheap, abundant, mostly useless content that ranks high in search results.

Don’t buy from the slick sales guy who promises you the world for search engine results and clicks. You’re better off generating your own unique content. Your readers want it.

What are your thoughts?

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