In the contracting world the source of leads has greatly transferred from traditional advertising to internet generated leads. Managing the internet and all of the leads can become quite overwhelming. Generally the best way is to install the tracking code provided for free by Google into the code of your website. The information it provides is amazing in certain regards.

I have friends who really get jazzed in talking about time on page, landing pages, and optimizing for key phrases. I think these data are important to understand in many ways but I treat the information like a dowsing rod and let intuition take priority. So what does my intution tell me?

How many times does the phone ring every week for new jobs? How many e-mails do I get for estimates? These are tangible numbers brought about from a real conversion of human impulse to use my services based on the information within my website. If you have tons of website traffic and no phone calls, then you really should evaluate the appeal and content of your website.  Focus on creating great content and definitely verify your efforts using Google, but don’t loose sight of the number one goal, making a profit.

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